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 Warm Welcome to LMG Real Estate Academy from its founders:

Juan Manuel Velilla & Marina Nitzak – co-founders of the highly successful LMG Real Estate agency based on Costa del Sol and Alfredo Bloy-Dawson – the highly acclaimed real estate marketing consultant in Spain.

Their combined hands-on experience, know-how and behind-scenes of the real estate market in Spain (that hardly anyone else would be open to share), makes this a very unique offering.

In each training program there is also an interactive collaboration from some of the most trusted expert partners that add great value and perspective to each aspect.

LMG Real Estate Academy was born following the ever growing global interest in the unique lifestyle of real estate agents, generated partly by the popular reality shows and TV series, as well as the social media world that showcases glamorous stories of jet-set realtors selling luxury villas on sunny sea shores.

LMG Real Estate Academy, is the long awaited solution for many expats from all over the world searching for an online educational program to learn the “what, why & how” of becoming a real estate agent in Spain. 

So, do you love the idea of becoming a Star Real Estate agent selling multi-million euro villas in one of Spain’s vibrant cities like Barcelona, or on one of its sandy coasts like Costa del Sol?

Do you want to find out if you have what it takes to triumph in this multi-billion euro industry and lead one of the most enviable lifestyles, full of fun-in-the-sun, open house parties and celebrations of successful property sales?

Do you enjoy working with people and feel that you have what it takes to facilitate property buyers find their perfect home and assist with a life changing move to another country?

Then Selling Spanish Sunsets program could be just perfect for you!

Selling Spanish Sunsets is the first practical 5-week online course based on interactive video master classes with some of the industry’s top experts.

It’s conveniently structured into 10 Modules with easy-to-manage bite-sized tutorials, tasks, self assessments tests and a Diploma upon completion.

The content of Selling Spanish Sunsets includes many aspects of this exciting booming market:

⁃ Market overview, structure and processes
⁃ Practical Legalities, including basic documentation knowledge
⁃ Optimal mindset, communication, sales and soft skills
⁃ Real estate agent tools, technology – including AI / Chat Gpt
⁃ Marketing, lead generation & Social media
⁃ Mortgages, taxes, Golden Visa and other related aspects of real estate

Apart from the founders, high profile contributors in the course include

Irina Panyushkina Kuznetsova

Irina Panyushkina Kuznetsova

Founding Partner, Marbelex Legal Services

John Gutiérrez

John Gutiérrez

Business Development Director, Bravent

Simon Boxus

Simon Boxus

Mortgage Expert

Luis Jiménez Machado

Luis Jiménez Machado

Partner, Carrera Abogados & Economistas

Kseniya Lozhchenko

Kseniya Lozhchenko

Senior Real Estate Advisor, LM Group Real Estate

1. The Introduction
This INTRODUCTION video-Module from our highly acclaimed Selling Spanish Sunsets course, hosted by Marina Nitzak – co-founder of LMG Real Estate and the Academy comprises the folllowing subjects:

1 – Introduction to Selling Spanish Sunsets Course: Marina introduces the course offered by LMG Real Estate Academy, designed to inform individuals about the real estate agent profession in Spain and help them determine if it’s a suitable career path.

2 – Course Founders and Purpose: Marina, along with her partners Juan Manuel and Alfredo Bloy Dawson, founded the academy due to the increasing global interest in becoming a real estate agent in Spain, driven partly by popular media and the lack of strict regulations in the country.

3 – Unique Training Opportunity: The course aims to provide practical knowledge and experience, filling a gap in the market for English-language online programs specifically tailored to expats interested in the real estate industry in Spain.

4 – Comprehensive Curriculum: The course comprises 10 modules covering various aspects such as market understanding, legalities, finance, technology, marketing, and personal branding, designed to equip participants with essential skills and knowledge.

5 – Post-Course Options: Upon completing the course, participants can explore career options such as joining an agency, starting their own real estate business, or pursuing further advanced training offered by Realty Pro Spain, with the ultimate goal of creating a fulfilling lifestyle in the real estate industry, whether in Spain or elsewhere.

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2. The Mindset
In this video Module hosted by Marina Nitzak – co-founder of LMG Real Estate and the Academy, you are going to learn the key aspects of a healthy and balanced mindset to pursue a path of a successful real estate agent in Spain.

Our mindset is absolutely key to our success, in any aspect of life and although here it’s focused on real estate, it will be helpful and useful to any type of entrepreneur.

Along with other aspects the module will cover:

  • What mindset you should adopt to be a successful real estate agent
  • Why embracing failure while maintaining a positive attitude is crucial
  • Why emotional intelligence is a must when selling real estate
  • What key aspects you should keep in mind when working with different buyers
  • How healthy work-life balance will help you showcasing the lifestyle for your potential clients

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3. The Market
In this video Module Marina Nitzak – co-founder of LMG Real Estate and the Academy, asks the marketing expert Alfredo Bloy-Dawson questions about real estate market in different regions of Spain.

Alfredo Bloy-Dawson, the expert of this modules, is one of Spain’s most sought-after marketing consultants. During the seven years Alfredo was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol. With extensive experience in real estate marketing now Alfredo is a well-known expert who advises to several successful real estate companies.

Along with other aspects, this module will cover:

  • Emerging trends in the Spanish real estate market
  • How various regions like the Balearic Islands, Costa Blanca, and Marbella differ from each other
  • What points you should consider while researching a region
  • Which information sources you should use
  • What shifts in property buyer behaviour have been observed recently

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4. The Services

In this video Module Marina Nitzak – co-founder of LMG Real Estate and the Academy, asks the marketing expert Alfredo Bloy-Dawson questions about the different types of real estate services, client profiles and transactions that you should consider and choose from.

Alfredo Bloy-Dawson, the expert of this modules, is one of Spain’s most sought-after marketing consultants. During the seven years Alfredo was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol. With extensive experience in real estate marketing now Alfredo is a well-known expert who advises to several successful real estate companies.

Along with other aspects, this module will cover:

  • The types of services and properties that are available in the Spanish real estate sector
  • Which role you could choose, eg Listing Agent vs. Buyer’s Agent
  • Property marketing, including Open Houses and the cultural differences in Spain
  • Why you should carefully evaluate agencies that you’re reaching out to and what factors to consider
  • How you can start a real estate career in Spain remotely – if you are not ready to move here yet
5. The Social Media

In this video Module Marina Nitzak – co-founder of LMG Real Estate and the Academy,

asks the social media expert Kseniya Lozhchenko questions about personal brand and the importance of social media for a real estate agent. Right now personal brand transmitted via social media is one of the main sales and marketing tools for success. In terms of expat real estate, it can also enable you to start your real estate career and income remotely.

Kseniya Lozhchenko, Senior Real Estate Advisor at LM Group Real Estate, has an extensive experience in social media marketing. She has a strong presence in social media that allows her to get steady flow of warm leads.

Aspects covered in this Module include:

  • Why it is important to maintain consistent branding and leveraging different Instagram features
  • How you can engage with the diverse client demographics using social media
  • What are the practical tips for creating engaging video content
  • Steps for creating reels and key rules for crafting selling captions
  • Top mobile apps to use
6. The Technology

In this video Module Marina Nitzak – co-founder of LMG Real Estate and the Academy, is going to talk about the usage of technology in real estate to two experts – Alfredo Bloy Dawson and John Gutierrez.

Alfredo Bloy-Dawson is one of Spain’s most sought-after marketing consultants. During the seven years Alfredo was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol. With extensive experience in real estate marketing now Alfredo is a well-known expert who advises to several successful real estate companies.

John Gutierrez is a Business Development Director at Bravent, IT consulting firm specializing in Microsoft technologies. John is a highly accomplished professional with a strong background in business development within the IT industry. He always leverages the latest technologies to deliver innovative solutions.

Along with other aspects the module will cover:

  • Key technology aspects and tools in real estate in Spain
  • What is a CRM and an MLS, their purpose and functionality
  • Types of CRM and lead integration, do’s and don’t
  • What are the standard and average % of leads to sales conversion
  • The importance of the post-sale service and how to use technology to optimize it
  • How AI can help you as real estate agent with productivity, content and listings
  • Practical examples of the most useful ways to use Chat GPT for the real estate broker tasks
7. The Sales

In this video Module hosted by Marina Nitzak – co-founder of LMG Real Estate and the Academy, you are going to learn what it takes to succeed in real estate sales, one of the most specialized, complex and rewarding business opportunities.

 Marina is introducing some of the NLP based tools to facilitate your sales strategy, including:

 What sales techniques are the most applicable when selling real estate

  • Which client engagement channels to use: from networking to referrals
  • What you can do to make the communication as transparent and honest as possible
  • Why empathy is a key ingredient when selling real estate
  • How trust and self-confidence starts within yourself
8. The Legalities

In this video Module Marina Nitzak – co-founder of LMG Real Estate and the Academy, asks the law expert Irina Panyushkina about the legalities applicable in real estate in Spain. This Module is a real treasure and a must-have for the real estate buyers, investors, agents and others involved in this sector in Spain.

Irina Panyushkina is a corporate lawyer with practicing experience in 3 jurisdictions, specializing in company, real estate and immigration law, the founder of the law firm Marbelex Legal Services.

Along with other aspects the module will cover:

  • Introduction to the legal procedures in Spain’s real estate market
  • Key aspects and stages of property purchase
  • The main differences between the purchase of a resale property and a new built property
  • KYC – what is this and why it’s so important in real estate transactions, key aspects and how to prepare for it
  • What is NIE and why you need it to buy a property
  • Property purchase remotely: use of Power of Attorney and other tools
  • How your marital status can influence property ownership
  • What are the key documents and steps in a due diligence to ensure the property is safe to purchase
9. The Mortgages

In this video Module Marina Nitzak – co-founder of LMG Real Estate and the Academy, asks the mortgage expert Simon Boxus questions about the mortgage application process in Spain, the opportunities, the key requirements and timeframes.

 Simon Boxus, the expert of this modules, is a professional with an extended experience at management level in several important property developments on the Costa del Sol as well as a management position in Habeno, Spain’s leading independent Mortgage Broker.

Mortgage expert Simon is reviewing the whole process and its steps including: 

  • What applicant profile is eligible for mortgage and for what % of the purchase price
  • Overview of mortgage evaluation process and conditions
  • What is the timeframe to apply for a mortgage
  • What is FEIN and when it is supposed to be signed
  • How to negotiate with the on conditions
  • Early mortgage cancellation options
10. The Taxes

In this video Module hosted by Marina Nitzak – co-founder of LMG Real Estate and the Academy, asks the renowned tax expert Luis Jiménez Machado all the most frequent tax related questions in the Spanish property sphere.

Luis Jiménez Machado, the expert of this modules, is a renowned tax expert in Spain, specializing in advising national and multinational groups. With extensive experience in international tax planning for investments both in and out of Spain, he has held positions at several top firms. A member of the Ilustre Colegio de Economistas de Málaga, his authority is underscored by his contributions to tax publications.

This interactive Tax video-Masterclass will help you to learn the most correct and advantageous fiscal ways of buying, selling and renting out property in Spain as well as:

  • What taxes are applied when purchasing a resale vs a Newbuild property
  • What additional costs the buyer has to pay on top of the property price
  • Advance planning of the taxes prior to property purchase
  • Key aspects of IBI, wealth tax, inheritance tax, profit tax etc.
  • What is the most tax-efficient way to rent out a property

This practical 5-week online training program is priced at €790, but during the initial launch period, you can purchase for a limited special offer of just €390!

Next on will be the Realty PRO Spain program for international entrepreneurs, launching in September 2024, priced at €1,550.

The Titan mentorship program will be available from November 2024 to just 10 elite candidates per year for €15,000.

Other tools and programs already in development include self assessment quiz: Real Estate Skills Wheel (purchase it for just €19!)